| Design and Appearance | Poor | Fair | Good | Excellent | Exceptional |
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| User Friendliness and Navigation | Poor | Fair | Good | Excellent | Exceptional |
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| Relevancy of Content and Quality | Poor | Fair | Good | Excellent | Exceptional |
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| Likeliness of Repeated Use | Poor | Fair | Good | Excellent | Exceptional |
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| Likeliness Of Recommending to a friend. | Poor | Fair | Good | Excellent | Exceptional |